Company’s three brands to be represented in growing South America market
Miami – Jan 28, 2015 — Norwegian Cruise Line Holdings Ltd. (Nasdaq: NCLH) announced today the expansion of its sales presence in Sao Paulo, Brazil, with the establishment of a sales, marketing and reservations center to support the growing demand for cruise travel in the region.
The company’s three lines: Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises have all experienced growth in the number of Brazilian guests that have chosen to take a cruise vacation, particularly in Europe, Alaska and Caribbean itineraries. “Given its economic growth and the increasing interest of Brazilians to experience the world by taking a cruise, Brazil represents a significant opportunity to advance Norwegian Cruise Line Holding’s international growth strategy,” said Andy Stuart, executive vice president of international sales for Norwegian Cruise Line Holdings Ltd.
Norwegian Cruise Line Holdings Ltd. has acquired Firstar Representacoes, the local representative for Norwegian Cruise Line and Oceania Cruises in Brazil. Estela Farina will lead the new office as general manager. The company will have its main office in Sao Paulo and a satellite office in Rio de Janeiro.
The new office provides multiple benefits for local travel partners. For Norwegian Cruise Line bookings, these include the ability to offer cruise fares in BRL (Brazilian Reais), accept payment in up to ten installments with no financing fees and an on-line booking engine in Portuguese. For Oceania Cruises and Regent Seven Sea Cruises bookings, the sales center will allow guests to pay in up to four installments with no financing fees. The office will also offer local reservations, sales and marketing support for all three brands, providing direct access to travel partners and consumers. The local reservation center will be available to make reservations in real time and invoice directly from the cruise line. Additionally, individual travel agency sales will be recorded and recognized for performance and compensation based on production. Finally, travel partners will continue to be provided training opportunities, now on a more regular basis and directly by Norwegian Cruise Line Holdings Ltd staff.
Travel partners in Brazil can contact the new Norwegian Cruise Line Holdings Ltd. office at 011 3253 7203 in Sao Paulo and 021 3553 7646 in Rio.
About Norwegian Cruise Line Holdings Ltd.
Norwegian Cruise Line Holdings Ltd. (Nasdaq: NCLH) is a diversified cruise operator of leading global cruise lines spanning market segments from contemporary to luxury under the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. These brands operate a combined 21 ships with approximately 40,000 lower berths visiting more than 430 destinations worldwide. The company’s brands will introduce six new ships through 2019.
Norwegian Cruise Line is the innovator in cruise travel with a history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising, which revolutionized the industry by giving guests more freedom and flexibility on the most contemporary ships at sea. Oceania Cruises is the market leader in the upper-premium cruise segment featuring the finest cuisine at sea, gourmet culinary experiences, elegant accommodations, impeccable service and destination-driven itineraries. Regent Seven Seas Cruises is the market leader in the luxury cruise segment with all-suite accommodations, highly personalized service and the industry’s most inclusive luxury experience featuring round-trip air, fine wines and spirits and unlimited shore excursions among its numerous included amenities.
SOURCE: Norwegian Cruise Line