Silversea Announces Appointments in Sales
Ultra-luxury Silversea Cruises has announced key appointments within its sales team.
May 28, 2014 – Kim Guimaraes is promoted from director to vice president of national account sales for the Americas, reporting to Kristian Anderson, senior vice president and general manager for the Americas. She has been instrumental in advancing the strategic organisation and growth of the national accounts portfolio, and will continue to expand and develop these key account partnerships with a focus on increasing revenue performance. Guimaraes joined Silversea in 2010 as a regional sales director, bringing to her position over 24 years of management experience in the travel industry, including travel agency sales development and 12 years leading regional sales efforts for Carnival Cruise Lines.
Kris Endreson is promoted to vice president of field sales for the US and Canada, reporting to Anderson. She will oversee management of the field and inside sales teams, with responsibility for developing and implementing strategic sales initiatives. Most recently she served as regional sales director for the eastern US and Caribbean, and has a proven track record of outstanding sales performance. Endreson joined Silversea in 2011 as a regional sales director. Starting out in finance, her career transitioned to travel and includes 14 years as a sales manager with Royal Caribbean International.
Phil Flad, who joined Silversea last year as director of brand partnerships, is named regional sales director for the eastern US, reporting to Endreson. He will be responsible for driving sales in the region by strengthening and expanding relationships with agency partners, and will also continue to manage brand partnerships. His past travel industry experience includes 16 years in management positions with American Express.
Anderson said, “I’m delighted to announce these new roles for Kim, Kris, and Phil. These talented individuals are a tremendous asset to Silversea, and will continue to work to enhance the strong relationships we have established with our valued travel agent partners.”
About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d’Ovidio, is recognised as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer, Silversea Cruises’ itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 700 fascinating destinations in between.
In the US, Silversea has been voted “World’s Best” by the readers of Condé NastTraveler (nine times) and Travel + Leisure (seven times), and awarded “Best Luxury Cruise Line” by CruiseReport.com (2012) and “Best Small Ship Cruise Line” by Global Traveler (2014). International awards include “Five Star Diamond Award” from the American Academy of Hospitality Sciences (2013); “Best Small Ship Cruise Line” in the Readers’ Choice survey conducted by Britain’s Condé Nast Traveller magazine (2013); “Best Expedition Cruise Ship” by Australia’s Cruise Passenger magazine (2013); “Best Small Luxury Cruise Line” by China’s Travel + Leisure (2013); and “Star Luxury Cruise Company” according to UK’s Travel Bulletin (2013).
SOURCE: Silversea Cruises