(3 December 2014) Ultra-luxury Silversea Cruises has introduced a new, redesigned version of its website, www.Silversea.com. Providing an enhanced user experience designed to inspire travellers, the refreshed site is supported with improved navigation, optimisation for mobile devices — and the first glimpse of Silversea’s new visual identity.
Guests and travel agents will see changes also in the line’s brochures and other marketing materials as the new visual branding initiative rolls out over the coming weeks. These include new logo elements, tone of voice, and an inspiring imagery style. The new look leverages key colors to convey a sense of indulgence and adventure. Black-and-white photography evokes savoured memories, while creative use of photographic views illuminates the remoteness of certain destinations, or brings guests closer to unique experiences.
Kristian Anderson, Silversea’s senior vice president and general manager for the Americas, said: “As with our new visual identity, we wanted our website’s new design to reflect the uniqueness of the Silversea luxury cruise experience. Each page invites travellers to explore the world in a more meaningful way aboard intimate boutique ships, renowned for their all-inclusiveness, personalised service, and tailor-made tours ashore.”
A key attribute of the new website is the integration of information on expedition cruises with the line’s ocean-going luxury cruises. Unlike the previous site design, which featured Silversea Expeditions on a microsite, visitors can now easily search for such information as Alaska cruises, for example, for both products at once. Throughout the site, the Silversea Expeditions company name is highlighted in a bold red font to distinguish the expedition voyages from the line’s traditional cruises.
Another enhancement is the site’s responsive design, making it visually attractive and suited for any screen. As more and more travellers search Internet content from their mobile devices, website designs geared to desktop computer screens are losing relevance. Silversea’s new generation of website caters to today’s connected travellers who access information across multiple devices, including desktops, tablets, and smartphones.
Whether at home or on the go, visitors can now readily navigate the new site by clicking on tabs that offer information on destinations, ships, services, enrichment programmes, (e.g., culinary and wine cruises, etc.), exclusive offers, and more.
About Silversea Cruises
Silversea Cruises, which is chaired by Manfredi Lefebvre d’Ovidio,is recognised as an innovator in the ultra-luxury cruise line industry, offering guests large-ship amenities aboard its intimate, all-suite vessels: Silver Cloud, Silver Wind, Silver Shadow, Silver Whisper and Silver Spirit – all designed to offer an atmosphere of conviviality and casual elegance. With the inclusion of the expedition ships Silver Explorer, Silver Galapagos, and Silver Discoverer, Silversea Cruises’ itineraries encompass all seven continents and feature worldwide luxury cruises to the Mediterranean, Caribbean, both polar regions and over 800 fascinating destinations in between.
In the US, Silversea has been voted “World’s Best” by the readers of Condé Nast Traveler (nine times) and Travel + Leisure (seven times), and awarded “Best Luxury Cruise” by TravelChannel.com (2014) and “Best Small Ship Cruise Line” by Global Traveler (2014). International awards include “Five Star Diamond Award” from the American Academy of Hospitality Sciences (2013); “Best Small Ship Cruise Line” in the Readers’ Choice survey conducted by Britain’s Condé Nast Traveller magazine (2014); “Best Expedition Cruise Ship” by Australia’s Cruise Passenger magazine (2013); “Best Small Luxury Cruise Line” by China’s Travel + Leisure (2013); and “Star Luxury Cruise Company” according to U.K.’s Travel Bulletin (2013).
SOURCE: Silversea Cruises